SAINT GERMAIN NEW OPENING

Liu Jo continues to expand in France by opening two very important and strongly appealing points of sales: Paris Saint Germain and Montpellier. These are two fundamental stages in the brand development plan: along with the Paris flagship store in Rue Saint-Honoré and the shops in Lion, Grenoble, Amiens, starting from the SS10 season, 6 Liu Jo points of sales will be added to over 260 independent stores currently present in the French territory. Following the flagship store in Rue Saint-Honoré, opened in September 2008, i.e. a very prestigious international showcase fully in line with the Liu Jo brand values, Liu Jo doubles its presence in the French capital thanks to an approximately 100 sq.m. at number 182 of Boulevard St. Germain.The unmistakable Italian Style by Liu Jo penetrates the so-called “Saint-Germain fashion square” in one of the youngest, most dynamic and authentically Parisian areas of the city.Marco Marchi, Liu Jo owner and Head of Style, stated: “For our second shop in Paris, we have selected a lively location, in a rapidly developing area of the city. It is the same evolution that our brand is undergoing in France today: for several seasons we have worked hard to achieve the correct positioning of the Liu Jo brand on the French market, which has started to give us the right feedback and we are really happy”The new point of sales recalls the typical style of the Italian brand, symbolised by the White Retail Concept by Liu Jo and implemented for the first time in the Paris del flagship store: the environment mirrors the style and Italian tradition of the brand, by combining glamour and sophistication, thanks to an effective interplay of reflecting surfaces, transparencies, silver, chrome and glass elements and clear and light colour shades. A prestigious location was selected also for the Montpellier flagship store, that will open by the end of February at number 37 of Rue de l'Argenterie: a strategic position from the commercial viewpoint in the heart of the centre of the old city, in one of the main fashion streets. In this case too, the White Retail Concept by Liu Jo was effectively used to create an intimate and elegantly relaxed atmosphere. Inside both points of sales, customers can check all the new lifestyle proposals by Liu Jo, by discovering all the Liu Jo, Liu Jeans, Liu Jo Accessories and Liu Jo Shoes collections.At international level, the second half of 2009 saw Liu Jo opening 18 new flagship stores and 5 corners which, added to those already available, contribute to a single-brand distribution network currently including over 150 boutiques and 50 corners world-wide. Liu Jo has been strongly focusing on the development of the retail side on foreign markets, as confirmed by the programme envisaging new and strategic international shops to be opened in the coming months: to date, 10 new stores are scheduled for the SS10 season only - in addition to the two points of sales, stores will be opened in Brussels and Bruges (Belgium).