NEW LIU JO SHOWROOM IN MILAN

The Tortona 37 project by the Matteo Thun & Partners architecture firm, hosting the new Liu Jo show room, is an innovative architectural environment composed of five buildings arranged on the sides of a large garden with trees at its centre, characterised by sustainability and low environmental impact. In building n. 2, the Liu Jo showroom covers 1,200 sq. m.: pure volumes and neutral colours clearly dominated by bright white shades are combined with modern and rational materials such as ceramic with wood effect, ash wood, chrome and glass tables confirming the natural inclination of the brand towards all aspects of style and design. The fist floor hosts the reception, characterised by white enamelled wood, and double-height rooms; an illuminated staircase leads to the top floor, where several exhibition rooms are located. In this prestigious container, each collection finds its correct position in a dedicated room: the refined elegance of Liu Jo Collection; the vibrant “street glam style” of Liu Jeans for both men and women; the sophisticated and flowing style of Ajay; the indispensable items of Liu Jo Accessories, Liu Jo Shoes and Liu Jo Underwear and Beachwear.LIU JO SHOWROOM MILANVia Tortona 37/2a20144 MILAN - Italytel. 0039 02 42205520 fax: 0039 02 42205530