ABOUT

Liu Jo Junior is Liu Jo’s total look for 6 to 16-year-old girls. A natural, colourful and cheerful style for a collection that creates a dedicated total look in between casual wear and classy modern. A wardrobe designed for the city, for school, for playing and leisure time, a world in which fun, function and comfort are the operative words in the style of today’s young ladies.As customary, Liu Jo Baby adds up to the equation; the collection is entirely focused on very young girls from 18 months to 6 years of age and infants from 3 to 18 months, and takes direct inspiration from the Liu Jo collection themes with an extra touch of sweetness.REBEL PRINCESSLiu Jo Junior is targeted for small rebel yet impeccably elegant princesses, though the style revisited and rethought; the rebel princesses are free and extremely contemporary in every occasion. The ensuing style is a prefect blend of Empire with Bon Ton, in a whirligig of balance and harmony. Spring blooms with the shade of the night: the delicate nuances of the sky at night, such as midnight and heaven sky, are mixed and matched with sand hill and white in elegant colour combinations on soft, light fabrics.Plus, there are the colours of the earth at sunset, when the warm spring sun paints the sky and nature in touches of cocoa, burnt sienna and candy coral.For more important occasions, dresses are sweet and glamorous: they combine the empire line with bon ton and play with impalpable, ethereal fabrics such as silk crepe or viscose jersey with oval polka dots printed all over and embellished by frills, ruffles or macramé lace.Romantic maxi cardigans and boleros with crepe frills or lurex details complete the look. For everyday wear, the linen or viscose knitwear range is embellished with appliquéd dyed-in flowers and inlaid logo-ed hearts. Pants range from dyed-in satin to super-skinny drill, golden or embroidered stitched denim with bezels and rhinestones in destroyed washes or well-fitting classic denim style.Stretchy viscose or cotton T-shirts are decorated with lace ruffles and precious corals. The bon top prints show mini princesses, 60s cars combined with polka-dot scarves, the Matilda bag with matching tulle ribbon, Monique the little girl and Mickey Mouse the inveterate dreamer along with a lovely Minnie decorated by tiny studs and diamonds.To complete the outfit, a trench coat, a bon ton quilted fabric jacket, a superlight padded coat and one nylon Saharan for daily wear.Small romantic Liu Jo Baby princesses merrily ride on ponies, get on carriages and reach a playground among the clouds: lace and macramé, or again flounces and plissé give a romantic touch to a comprehensive range of printed linen or envy ceremony dresses. The theme of choice for the t-shirts revolves around polka-dot patters, stripes and ribbons, as well as graphics featuring golden captions and little teddy bears. Among the other prints, three little coloured and glossy Matilda bags, one sidecar and a dancing version of the little doll Monique. The license item for the theme is a sweet and saucy Daisy Ducks.CREATIVE FLASHBACKThis summer Liu Jo Junior is out to tell a histoire romantique, unwinding about Broderie anglaise, crochet and lace weaves blended with a tropical cocktail of colours and patterns unwinding through a vibrant palette from fuchsia to white, tweety and sweet lavender, and then green juicy and stone sage green, give life to an irresistible tropical cocktail of contrasting patterns and shades.The cotton T-shirts feature prints with maxi-jewels, coloured varnishes combined with crocheted shoulder straps, shabby writings embellished by appliquéd necklaces which look like flower garlands, and glittering logos; they come in small bags that may be recycled as fun make-up bags. The oversize T-shirts have more of a teenage look and boast blow-ups or nice characters such as Snoopy and Lucy.Definitely summery in look, a range of loose dresses, T-shirts and pants made of soft viscose or striped jersey with floral details. Floral prints appear on impalpable cotton muslin dresses which reach the ankle or light denim with broderie anglaise embellishments for more glamorous nights.As well as stripes, another recurring motif is the animal print in white or lavender or fuchsia on funky tops and dresses.The range of bottoms includes very slim-fitting drill pants with broderie anglaise, looser light denim jogging-like styles, and shorts.The tricot range includes striped viscose pieces with glittering rhinestones, plus micro and maxi shirts with inlaid logos. The part of the Baby collection devoted to the little outfit meets the taste of sweet and caring mothers who love to wrap their little girls in dresses that resonate with their tenderness and innocence.The colour palette features a distinctively pastel-overtone springy bouquet: milk, baby pink, and dust powder. For the summer offering, playful polka dot sweet lavender and milk items bloom and match perfectly with denim light blue.Rompers, Capri pants, mini dresses, t-shirts, trousers and tricots are strictly made with natural cotton fibres. The graphics predominantly focus on a sweet princess swinging away on a swing and the unforgettable Disney –license subjects: Minnie and Daisy, printed or embroidered, or again enriched with Plumetil tulle of shiny rhinestone applications.  Finally, two playful package offerings: a tripack of bibs or bodysuits or a bipack with rompers, bodysuits or t-shirts and underwear packaged in small pink boxes bearing a golden logo. A comprehensive range of accessories completes and enriches the apparel collection: vivid-coloured printed, metalized or leather belts, cotton hats with visors, mini shopping bags with sequins, a micro purse with flowers for the most important events and a range of flower pattern, striped of solid-coloured pashminas available in bright and sparkling colours.