ABOUT
A vibrant, unique “street glam style” by Liu Jo Jeans for this spring/summer 2012 season revolving around two major themes to create a metropolitan, kaleidoscopic, vibrant look, designed for the independent character and bold personality of a fashion girl who moves with careless nonchalance, between uniqueness and chic accents. This season, Liu Jo’s feminine, glamorous allure in the easy, everyday settings of its Jeans collection is embodied by a street couture soul and a basic, comfortable image with a romantic twist. ?SPRING FLASHESIt is fashion that takes inspiration from street couture and take up its details, stepping down from exclusivity and matching elegance with casual, at record-breaking speed and with deliberate easiness: for the spring Liu Jo Jeans’ style is streetwise with a sprinkle of couture, perfect for those who live in the city and need practical, comfortable and not too daring items.This view inspires a fresh, romantic, sexy collection that, at first glance, looks deceitfully basic but is in fact embellished by features that make it stand out and easily recognisable: first and foremost, the scarves, their patterns repeated on straight mini-dresses and blouses, simply clinched at the waist by a thin leather belt. The other outstanding detail is the ribbon, which features on T-shirts that enhance the waistline and on the urban-chic trenches as details at the back of the belt. Then, mini and maxi stripes and polka dots which play together on a range of dresses and tops of well-measured proportions. The night collection lights up, strong and sophisticated, in glamorous touches and animal prints, an evergreen passion which has always been in the chords of the Liu Jo style and that for this season launches a bold python print on jersey and hammered silk. Black georgette dresses with colour-matched jet, blazers with an elegant silhouette and a vaguely retro allure for that ‘downtown by night’ style. Pride of place is also given to oversize or balloon-shaped T-shirts playing with asymmetries, bold graphics and mixed and matched jersey and voile details, while the knitwear collection has a smooth-flowing, soft fit.The palette plays with dusty nuances and such shades as white, beige, light stone, champagne, rapture rose and aqua, broken up by flashes of colour.The undisputed stars of the denim collection are two, the Bottom-Up Boot Cut and the Bottom-Up Skinny Tight styles. The first one is a tightly-fitting, medium-rise, slightly flared style that combines practicality with glamour, the other one is a low rise style, with skinny legs zipped at the bottom and back, perfect to flaunt a sexy body. Romantic, poetic and nearly retro features, such as lace and macramé, are mixed with denim to soften it down, looking like islands on a jacket, as dancing ends on a satin top, appliquéd on to a shirt or as floral accents in the yoke of a shirt. The romantic trend goes on with one of the most beloved symbols, first and foremost, the heart. The epitome of bon-ton, pearls are played down by matching them with denim in the most classic Chanel-style jacket.Then, all eyes are on two skirt styles that are so ‘now’: the Bottom-Up mid-thigh miniskirt in pure “Twiggy” style, and the Rampy Bottom-Up maxi-skirt, a more classic, more down-to-earth high-rise version. Bottoms are made of different fabrics, from super-stretchy denims to drill, and even satin, and a palette that starts very dark with black, putty and cinder, but then changes to the more spring-like shades of white, tutu, light stone and beige. ??SUMMER WAVESSummer breaks in with a vengeance, all loose and natural volumes and modern, trendy and vibrant pieces. For this season, prints, an evergreen which cyclically returns every summer, are launched in a feisty, ironic giraffe version and a spotted print, matched with contrasting horizontal stripes at the edges: dresses like paintings, soft fabrics like canvases moving in an ideal urban jungle. Then, there are lots of oversize smocks, broderie anglaise tops and dresses, the epitome of romantic but sexy. There is a triumph of maxi-dresses that loosely enwrap the body and let it free to move along, looking even more feminine, made of viscose mixed with tie-dye prints and embellished by macramé accents and lines of metallic pearls. As to bottoms, it is the soft, smooth, loose and natural volumes that make the silhouette look particularly soigné in terms of style and fit, through the use of such materials as cotton and linen, gabardine, super-stretchy denim and satin. Dyed cloth becomes a flexible material to build pieces with loose, fresh, slightly oversize volumes: ruffled maxi-dresses, chinos and shorts, enhanced by flashes of light and details. Tencel, in its more ordinary washes, makes the most of 70s-style pants and loose jackets, while its Dusty Wash is perfect to play with volumes in tops and maxi-dresses with embroidered hems, like waves breaking on the beach. This theme exudes a subtle 70s flavour, which is given a modern twist by appliquéd sequins, stones, hearts, bezels, lace, macramé and pearls, which stand out on long and short dresses, or on maxi-skirts with high-rise yokes. The summer knitwear collection comes out with outstanding finishes, light and ethereal long cardigans held together by jewel-like brooches, most of them exposing loose weaves, while large plaits stand out on the more aggressive looks, in the natural shades of light stone, cinder and ash green.The palette is an explosion of rich, sunny colours: optic white, mint green, ruby red, turquoise, the earthen shades of the desert, such as nut, teak and topaz, with touches of liquorice and mustang. A vibrant, unique “street glam style” by Liu Jo Jeans for this spring/summer 2012 season revolving around two major themes to create a metropolitan, kaleidoscopic, vibrant look, designed for the independent character and bold personality of a fashion girl who moves with careless nonchalance, between uniqueness and chic accents.
LIU JO S.p.A. P.IVA e C.F. 02322360369 Sede Legale: Viale J.A. Fleming, 17 41012 Carpi (MO) Tel +39 059.73.62.111 Fax +39 059.73.62.120
To view this content, JavaScript must be enabled, and you need the latest version of the Adobe Flash Player. Download the free Flash Player now! Flash Player