EVY GRUYAERT DESIGNER FOR LIU JO

For the first time Evy, Liu Jo’s endorser since 2006 and a very successful TV star in Belgium, collaborates as designer with the company based in Carpi. On the occasion of the celebration of the tenth anniversary of UPR Belgium, the PR agency that traditionally has been working on the market for Liu Jo, asked Evy Gruyaert to design an exclusive belt, a specially produced unique item, which will be presented to the press on 6th September and then auctioned for charity on 27th October. Beauty and function merge in an exclusive belt, enriched by a special buckle which may be turned into a brooch or pendant: Liu Jo’s elegant and glamorous style combines with Evy’s fairy tale and surreal taste, who two years ago launched Malice in Wonderland, a jewellery line, in Belgium. The belt was designed for a perfect match with the Bottom-Up jeans by Liu Jo, which have always been present in Evy’s look.