EUROPEAN TV CAMPAIGN

The European adventure of the Bottom-Up Collection begins. The denim series by Liu Jo, which has quickly become an icon, over the next weeks will be the undisputed star of an international TV rally in six European countries. The launch will take place on 6th February in Holland, then the campaign will immediately continue in France starting on 7th February. The TV campaign will start on Monday 14th February in Spain, Belgium, Germany and Poland. In each of those markets, Bottom-Up jeans will play a leading role in a rich and articulated European project involving the many sides of Liu Jo. It is an ambitious operation clearly demonstrating the company’s will to strengthen and consolidate its presence on the international markets thanks to significant investments in the brand. Enjoy the tv commercial!