BREAD&BUTTER JULY 2011

Liu Jo simply could not miss the most important event for trendy streetwear in Europe and for the first time will be present in the Denim Base area, the throbbing heart of the trade fair, the very centre of the happening originating the new trends and latest styles interpreting the historical blue fabric. It is really an exceptional location, in the heaven of the brands which made the history of both the trade fair and jeans, with a light and sophisticated but large stand. No less than 244 square metres of exhibition space will host the Spring/Summer 2012 women collections by Liu Jo and Liu Jo Jeans. Special care will of course be given to Bottom-Up Collection by Liu Jo, the icon jeans of the brand which, thanks to its extraordinary technical innovation, enhances elegance and femininity in every woman. Finally, a valuable selection of accessories and shoes will provide a touch of street glam to the collections being exhibited. Liu Jo will be waiting for you at Bread&Butter from 6th to 8th July 2011 at the Denim Base area, booth D35.