BOTTOM-UP COLLECTION BY LIU•JO

A simple and elegant story whose main character is a woman, told through the sound made by stilettos, which have always been the symbol of a glamour and self-assured personality. This radio ad is only made of sound effects and succeeds in expressing sensuality in a subtle and elegant way to depict the personality of a woman wearing Bottom-Up jeans. It is the ideal creative structure to develop the right suspense around the main character and enhance her charms. The ending is surprising. After having raised to the TV challenge, for the first time Liu Jo devoted a radio ad to its Bottom-Up jeans, an icon product of the company and a symbol of performance and style.On air in Italy from 21st February to 7th March on Radio Deejay, Radio 105, Radio Montecarlo and Virgin Radio.