BACK FROM BBB

The Summer edition of Bread&Butter, the denim and streetwear fair par excellence, has just come to an end: it was the celebration of the tenth anniversary of this initiative. Many brands and visitors were present: the 3-day initiative held in Berlin confirmed to be an event that simply cannot be missed. The Liu Jo stand stood out for its première at the Denim Base area. It just could not go unnoticed: the back-lit outer walls provided a preview of the new FW11 advertising campaign featuring Kate Moss, Liu Jo’s endorser also for the next season; inside, inner white and shiny surfaces highlighted the items and accessories of the SS12 collections: laser leather jackets and light and soft fabrics for Liu Jo, new Bottom-Up models and denim used in dresses and jackets of the Liu Jo Jeans collections and, last but not least, the new colours of the Kate icon bag and precious bags in perforated leather.We thank all our fans and visitors!